The 2017 B&E Tasmanian Running Festival, incorporating the B&E Launceston Ten, was officially launched in Launceston this morning.
The event attracts not only the best local and national athletes, but has also attracted many international athletes throughout the history of the event.
For the first time, this year’s race will start and finish in Launceston’s City Park. The iconic city landmark will also host a weekend Festival beginning on the Saturday, offering food and beverages from local producers, with live entertainment also on offer, as well as a Kids Clinic on the Saturday.
“The B&E Tasmanian Running Festival, including Launceston 10k is already one of Australia’s premier running events, it is often the fastest course in Australia held in the beautiful city of Launceston. As the new organisers, Pont3 will now look to tap into the vast leisure tourism market through implementing changes that will see an entire weekend of activities in Launceston to provide a more memorable experience when people visit Launceston for the event’ said Wayne Larden, Race Director & CEO of Pont3.
“By moving the start / finish location into the spectacular City Park it will allow us to reinvigorate the event with a Festival Village over the entire weekend playing host to local producers, wineries, craft brewers and other stall holders. The festival village will also host live entertainment as well as the official race presentations on the main stage. We believe this new element will have a major impact on entries, particularly from intra and interstate. The Festival Village will also encompass the Event Registration Centre, where participants will collect their chest bibs from” Mr Larden added
“All of the major city running events enjoy a very vibrant social aspect to their events. Leisure tourists seek out events that provide this and we believe Launceston can benefit from vastly increased numbers of visitors to the event in the long term. Pont3 tripled the entry numbers in the Blackmores Sydney Running Festival implementing similar strategies and of course well thought out and executed marketing strategies, which we will bring to this event.” concluded Wayne Larden.
It was also announced that star local athletes Josh Harris and Kate Pedley will be ambassadors for this year’s event.
The Tasmanian Running Festival will once again cater for all age groups and abilities. Along with the 10K, there will be a 5k race, as well as the popular Kids 2K.
Give Me 5 For Kids will also benefit as the local charity partner for this year’s event.
“B&E Personal Banking is committed to promoting happy, healthy Tasmanian communities,” said B&E CEO, Paul Ranson.
“As a sponsor, we are excited by the changes being made to reinvigorate the Launceston Ten, now in its 11th year, and we encourage everyone to get involved in Australia’s leading Fun Run this Winter,” Mr Ranson added.
The B&E Launceston Ten is Australia’s richest and fastest 10km road race, and is set down for Sunday, 18th June, 2017.