Product Review - GU Stroopwafel

Product Review - GU Stroopwafel
  • article date 20 July 2017 by R4YL

Stroopwafels have been around for a few years in the endurance industry. A dutch-style syrup waffle that acts like an Energy Gel, but tastes like a breakfast treat, it's the sports nutrition answer to what to eat for breakfast before training. So, I was a bit skeptical when I heard GU was putting their own Stroopwafel together. Boy was I pleasantly surprised. My opinion -  this is the best Stroopwafel on the market. 

In July 2016, GU Energy Labs launched the Energy Stroopwafel. Because it provides complex carbohydrates, amino acids and electrolytes like an Energy Gel, it can be used in place of gels for all-day, optimum performance during any activity. So whether for breakfast with coffee before a training (FYI let the steam from your coffee warm the waffle, it tastes even better), in the middle of a long run, or at work when an afternoon energy burst is needed, the Energy Stroopwafel is food that’ll keep you fueled.

Inspired by the 18th century Netherlands stroopwafel, the Energy Stroopwafel is not your average snack. This delicious syrup-filled creation has all the nutrients needed to power performance: quality carbohydrates (complex and simple carbohydrates provide immediate and long-lasting energy) essential amino acids (prevent mental fatigue and repair muscle damage during long-duration activities), and electrolytes (replenish what’s lost when you sweat). It’s the latest addition to GU’s Nutrition Matrix – a holistic nutritional system designed to help you properly hydrate, energise, and recover.

While it delivers what your body needs without any unnecessary ingredients, the Energy Stoopwafel also tastes great and is easy to digest. We tasted four flavours – Caramel Coffee (has an added caffeine boost), Salty’s Caramel, Salted Caramel (gluten free), and Wild Berries (gluten free with caffeine). Energy Stroopwafels come in boxes of 16, individually wrapped, at $22.50 for gluten full and $24 for gluten free.

For videos providing more information about the GU Energy Stroopwafel visit

Any time is a good time for a GU Energy Stroopwafel: 

 1)     Morning – Skip the pop-tarts and have an Energy Stroopwafel as a quick and easy breakfast with your coffee before a session.

2)     Pre-race – Ensure your fuel stores are topped off before a hard race effort by eating an Energy Stroopwafel 20-30 minutes before the start.

3)     Mid run – It’s not your average snack. It’s performance food, which means you can integrate it into your nutrition plan without sacrificing performance or risking stomach distress.

4)     At the office – Why not? It tastes great and delivers high-quality energy to finish your day strong and prepare you for that after-work run.


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